PRODUCT DESIGNER
Emma Keane
Product Design and playful intro/experience
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ROLE WHEN COMPLETING PROJECT
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ROLE WHEN COMPLETING PROJECT
Project information a little long mayve
3lines max
Non tellus orci ac auctor augue mauris augue neque. Enim neque volutpat ac tincidunt vitae. Ac tincidunt vitae semper quis lectus nulla at volutpat diam. Lorem ipsum dolor sit amet.
ROLE WHEN COMPLETING PROJECT
Project information a little long mayve
3lines max
Non tellus orci ac auctor augue mauris augue neque. Enim neque volutpat ac tincidunt vitae. Ac tincidunt vitae semper quis lectus nulla at volutpat diam. Lorem ipsum dolor sit amet.
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Komoot - External Product Analysis
This is an external analysis based on public use of Komoot
Reducing Early Cognitive Load in Komoot
An exploration of how early understanding, confidence, and sequencing affect activation and subscription discovery.
Context
Overview
What is Komoot. Who it serves. Why experience matters
Realities & Constraints
Preserve power-user depthSafety-critical decisionsExisting user base must not be disruptedSubscription must remain contextualChanges must be incremental & testable
Problem Statement
New users are introduced to Komoot’s full complexity too early, creating cognitive overload that delays first success and weakens confidence — without adding value for experienced users.
The user has to make decisions before grasping a full understanding of the app. Low confidence in route logic. Hesitation and re-planning
Evidence & Observations
Decision density in first planning session. Abstract controls without explanation.
Trust is earned late, not early
Core Insight
Komoot doesn’t lack features or data — it lacks a clearly guided path to early success that builds confidence before exposing full complexity.
Hypothesis One:
Progressive disclosure will increase first-route completion without harming power users.
Rationale
Why users struggle
How I would test it:
Description
Metrics
Description
Hypothesis Two:
Progressive disclosure will increase first-route completion without harming power users.
Rationale
Why users struggle
How I would test it:
Description
Metrics
Description
Hypothesis Three:
Progressive disclosure will increase first-route completion without harming power users.
Rationale
Why users struggle
How I would test it:
Description
Metrics
Description
Alignment with Recent Komoot Changes
Acknowledge recent improvements. Explain that this work operates: Earlier in the journey. At the mental-model level. Without undoing recent progress
This exploration builds on Komoot’s current direction rather than contradicting it.
What I would test first
Choose one hypothesisExplain why it comes firstDescribe a lightweight experimen
Reflection
Overview
Why users struggle
Learnings
Description
LunaLab - Health Diagnostic System
Award-winning project recognised by HSE Spark Innovation Programme.
Designing a Non-Invasive Diagnostic System for
Menstrual Disorders
Luna Lab is a health service that balances user agency, clinical rigor and system capacity
Context
The system problem
Brief, grounded explanation:Menstrual disorders are: Underdiagnosed, Invasively diagnosed, Emotionally taxing, Diagnosis exists within an overloaded healthcare system, Users lack:, Agency, Clear pathways, Trust in early stages, Frame this as a service gap, not a product gap.
Why is this a design problem?
The challenge was not inventing a diagnostic method, but designing a system that people would trust, use correctly, and feel safe engaging with — before clinical certainty exists.
emotional vulnerability, uncertainty, power imbalance, risk of harm.
Responsibilities & Limitations
These constraints shaped every design decision
No false certainty
No medical overreach
Must complement — not replace — clinicians
Must work for:
Patients
Healthcare providers
Overstretched systems
Must be inclusive and non-stigmatising
Core Problem Statement
People experiencing menstrual health issues lack a safe, non-invasive way to begin the diagnostic process — resulting in delayed care, loss of agency, and unnecessary strain on healthcare systems.
Diagnosis takes years. Current tools are invasive. Early uncertainty is unmanaged
Research
These constraints shaped every design decision
Methodology
What types of research carried out. What forms.
DATA
iNFO
DATA
iNFO
DATA
iNFO
Insights
Users want: Validation.Control. Privacy. Fear wasn’t about the kit — it was about:. Misinterpretation. Being dismissed. “Doing it wrong”
DATA
iNFO
DATA
iNFO
DATA
iNFO
Building a System
These constraints shaped every design decision
To meet the needs of the user group, LunaLab needed to be more than an object. It needed to be a service ecosystem
Descrbe componenets. At-home collection
Clear guidance & reassurance
Secure data handoff
Clinical interpretation
Follow-up pathway
Key Design Decisions
Decision one Inclusivity, aoiding diagnostic language, digital companion
why it mattered - risk if not done correctly
Decision two
Inclusivity, aoiding diagnostic language, unambiguous steps
Decision three
Inclusivity, aoiding diagnostic language, unambiguous steps
Digital Companion
While LunaLab includes a physical component, the system relies heavily on digital trust-building.
why it mattered - risk if not done correctly
Measure & Test
Metrics framed cautiously: Completion rate of at-home process Drop-off points Misinterpretation incidents Follow-up engagement
Metrics framed cautiously: Completion rate of at-home process Drop-off points Misinterpretation incidents Follow-up engagement
Reflection
Overview
Why users struggle
Learnings
Description
Viridi Connection - A Full Rebrand
Client project for a growing consultancy
Repositioning a Consultancy for Clarity and Credibility
How I used brand and webstie design to reduce ambiguity, build trust and upport conversion. Giving Viridi Connection a strong brand profile which stands out and builds trust with existing and prospective clients.
Context
The system problem
Brief, grounded explanation:Menstrual disorders are: Underdiagnosed, Invasively diagnosed, Emotionally taxing, Diagnosis exists within an overloaded healthcare system, Users lack:, Agency, Clear pathways, Trust in early stages, Frame this as a service gap, not a product gap.
The Real Probelm
The challenge was not visual inconsistency — it was unclear positioning
Responsibilities & Limitations
These constraints shaped every design decision
Limited brand awarenessSmall team, no marketing departmentNeeded to appeal to:Decision-makersPartnersPotential clientsBrand had to:ScaleWork across web and documentsFeel credible without feeling corporate
Core Problem Statement
Viridi Connection needed a clear, credible brand and website that communicated expertise quickly and guided users toward engagement — without relying on reputation or referrals alone
Value proposition was vague. Visual identity didn’t match expertise level. Website did not guide users toward action. Brand did not support confidence or credibility
This reduced trust and weakened conversion before any conversation could begin.
Strategy & Design Decisions
Decision 1: Clarify positioning before aesthetics
Why clarity mattered more than uniqueness. How messaging hierarchy was prioritised.What you chose
WhyWhat you deliberately avoided
Decision 2: Design for credibility, not personality
Avoided over-stylisationChose restraint to signal professionalism
Decision 3: Website as a conversion tool, not a brochure
Clear information flowReduced cognitive loadStrong “what we do / who it’s for” structure
Result
The strategy translated into a restrained, scalable visual system applied across brand and web.
Impact & Outcome
Decision 1: Clarify positioning before aesthetics
Why clarity mattered more than uniqueness. How messaging hierarchy was prioritised.What you chose
WhyWhat you deliberately avoided
Decision 2: Design for credibility, not personality
Avoided over-stylisationChose restraint to signal professionalism
Decision 3: Website as a conversion tool, not a brochure
Clear information flowReduced cognitive loadStrong “what we do / who it’s for” structure
Reflection
Overview
Why users struggle
Learnings
Description
Playtime in Free Time
ABOUT ME
Hey, I'm Emma.
I am a product designger at blha blah blah.
EXPERIENCE
Product Designer - Dolmen Design
June 2024 - Present
MY VALUES
Curiosity
I am a product designger at blha blah blah.
Humanity
I am a product designger at blha blah blah.
Passion
I am a product designger at blha blah blah.
